Weaver & Loom,
Creating new identity that weaves tradition and technology.
Client: Weaver & LoomIndustry: Textiles, Interior DesignRole: Creative Direction, Brand Identity, Packaging
Collaborators: Kathryn Whiteside, Sabrina Christo, Anahit Matshkalyan, Kyle Scott, Yvonne Pikula
Agency: FundayCreative Direction, Brand Identity, PackagingIf you can dream it, they can weave it, and we branded it.
Weaver & Loom’s digital platform reimagines designer-artisan collaborations, resulting in faster turnarounds, higher wages and 100% control over bespoke rug design and production from dream to doorstep. We developed a brand that’s as flexible as they are.
Each rug is custom and unique - we wanted the brand to illustrate flexibility to designers. W&L is designed for designers to show off potential to their customers. Staying true to tradition and the hand of the artisan, the logo is inspired by a centuries-old weaving technique.